The Law is time-consuming. As a newly-minted lawyer trying to get your law firm off the ground, you have a lot on your plate, be it preparing for court, interviewing clients, or doing research. You cannot afford to take time out of your busy schedule to answer phones. This is what the receptionist does. But […]
The Law is time-consuming. As a newly-minted lawyer trying to get your law firm off the ground, you have a lot on your plate, be it preparing for court, interviewing clients, or doing research. You cannot afford to take time out of your busy schedule to answer phones.
This is what the receptionist does. But can you afford a receptionist at such an early stage in your career? And even if you could, can you trust your clients to a receptionist? Are you willing to inject resources into training programs that can turn the average receptionist into a qualified call agent that can engage your clients over the phone in a manner befitting your field?
More than likely, you have never considered the answers to any of these questions. And fortunately, you don’t have to, not when it is so much easier to procure the services of a virtual receptionist or call answering service. This is what you can expect them to do for your law firm:
First of all, a virtual receptionist is going to save you a lot of money. This is because they don’t need a full-time salary, insurance, benefits, paid leave, pension or any of the other resources that a traditional receptionist consumes. A call answering service will cut your expenses drastically.
People hate talking to machines. Some lawyers think that they can make do without receptionists by simply sending customer calls to voicemail. But people don’t trust voicemail because they don’t know for certain that you will receive their message, let alone answer it.
A virtual receptionist gives your clients a real person to talk to. This will convince them that any request they have made is going to be handled. As a result, they will nurture loyalty in your callers.
Virtual receptionists are not lawyers and shouldn’t be expected to present any legal skills. As such, a lot of their work will involve fielding calls and then redirecting them to the various specialists in your firm.
This is perfectly acceptable. However, if you operate your own law firm and you have no other employees, the notion of your virtual receptionist redirecting every call they get to you doesn’t sound quite as appealing!
This is because law firms receive plenty of trivial calls on a daily basis. And this is why a virtual receptionist is so worthwhile. You can trust a call answering service to screen your calls. If you arm them with the necessary material associated with your work, they will handle all the trivial calls, providing basic answers to basic questions, only redirecting the most important cases to your line.
This helps the clients as well because the virtual receptionist can provide answers to some of their queries in mere minutes or even seconds rather than keeping them on hold while they wait to interact with you, the lawyer.
The fact that you have a virtual receptionist shouldn’t keep you from hiring a traditional receptionist. However, if you have a virtual receptionist, they can undertake some of the more basic tasks such as sending emails and reminders.
This will leave the traditional receptionist free to provide more direct assistance to your legal work. Virtual and traditional receptionists are not enemies. They can work hand in hand to improve the operation of your law firm.
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